The Quality Assurance Process in the Digital Era

By Aliya Khan November 26, 2018

Quality Assurance Process in the Digital Era

With CIOs prioritizing the need to create ‘customer intimacy’ through enhanced user experience, the bar on Quality Assurance has been raised considerably. Enterprises are forced to pay renewed attention to the quality and reliability of customer-facing software solutions. Well, because who wants to deal with complaints on social media. And complaints aren’t just complaints, any negative publicity on social platforms can have a significant impact on reputation and revenue streams. For this reason, the quality assurance process has become more important than ever.

Owing its rising importance, the quality assurance process has become more comprehensive and hence more resource intensive. Traditional QA cycles that used to take anywhere between three to six weeks now have to be condensed into a few days. Applications too are becoming more complex and given that the users are now more digitally adept than they were a decade ago, the chance of survival of slow or buggy applications is zero.

Factors Influencing the Quality Assurance Process

Legacy Systems

The quality assurance process isn’t quite as simple anymore. As new functionalities get added to the software, complexities in testing increase. New functionalities bring with them several diverse application components spread across numerous environments, including application servers, desktops, Web servers, mobile devices, databases, etc. Not only do these need to be tested but QA teams also have to make sure that none of these new features have affected the stability of the previous functionality.


New agile development methodologies such as BDD and TDD are placing the quality assurance process at heart of development and demand that testing, too, progresses at the speed of development. Also the need for faster time-to-demands the application in development to be tested quickly and have comprehensive test coverage.

Digital Disruption

To complicate things further, today companies across the globe are undergoing a digital transformation. Perhaps, it is both challenging and intimidating to decide where to start when it comes to this aspect. It is time for all organizations to start creating strategies to keep pace or else there's a risk of being left behind. CIOs need to learn how to identify, acknowledge and operate through the world of digital disruption. This will require an unconventional leadership mindset coupled with strategic alliances with various business units.

All of this is only possible with the use of test automation tools. By adopting these automation testing tools, organizations can reduce manual effort, improve product quality and navigate the challenges of manual testing with ease and improve time-to-market.

The quality assurance software by Qualitia is here to help you navigate through modern-day challenges. Qualitia will help you manage the entire test automation cycle collaboratively – right from object identification, scripting, execution up-to reporting. Additionally, the whole experience remains script-less and independent of complexities involved in the automation process. It is easy-to-use and can automate any system regardless of its complexity. And not forgetting, it’s 5 times faster than other test automation tools. By using our script-less test automation platform, several companies have accelerated their time-to-market.